Promoting a product in an effective manner in a shortest and appealing format, using all techniques like visual effects/ music/ involving convincingly put messages, using popular and effective presentation constitute an effective ad film/videos. It should be effective in promoting the brand image of the company (or) the product (or) the services. Since ads involve huge exhibition costs, messages should be told effectively and also appealingly within a few seconds. Usually multimedia utilization, with combination of press/ audio/ TV/web media will go a long way to reach the masses.