Story and Message
Making a corporate film involves all the same techniques as making any other film. But in a feature film the motivation is the story line. More commonly in corporate film, the concept of a story is replaced with that of a message a sales pitch or an educational purpose or promotional in approach.
Film Types And Approaches
Promotional film usually blended with story/ documentary/ montage with music and narrator
Presentation for teaching purposes product into and production process
Product demonstration (for information or teaching for internal use or to stimulate sales)
Film which focuses on a particular issue(for example health and safety)
Film which documents a company event (such as a product launch, training day, CEO speech etc)
An advertisement for a particular product or for the company ( for TV or for the rapidly expanding market of web TV)
Public interest messages, conveyed in a brief and effective way with company’s logo or product.
One of the main considerations about corporate film is that it involves you or your company. You are the experts in your company and you need to be able to tell the film production company what you want to achieve. Production team will help articulate your message and use its expertise to ensure that the film is realized in the best most professional way. But it is important first of all to be clear about your message and how you want it delivered. Active cooperation of all important staff is a must at different stages of film making.
Making a corporate film is a big commitment for your company. You will need to spend time with production team to help them understand your intentions and to make sure arrangements for shooting are properly organized.
Once the proposal has been fully thought through and discussed with the production company a full quotation can be put forward. A production schedule is then prepared by the film production company in which the shooting days are specified, equipment booked and a shooting script drafted. After the message or concept which the company wants to project is discussed, shooting script is prepared.
If a film is to have a voice over it is usual for the text to be drafted before the shooting script is developed. Ideally, this will be first drafted by the company, perhaps the marketing manager, then revised by the film production company based on their experience of the film making process. Clear and effective rendering of the commentary script is a must for effective impact.
Summary Of Pre-Production:
A clear proposal and a discussion leading to a production schedule.
A shooting script details the production days.
A shot list details the kinds of shots the director is looking for to fulfill your aims, in consultation of technical or managerial team of your company.
Effective planning is a must while deciding the shooting schedule. It should be realistic with a scope for modification depending upon circumstances. While shooting process is on it is advisable that company’s key performs should be easily accessible for any trouble shooting if any problem arises.
The post production phase of any project involves editing the captured footage (film) / video, adding captions and graphics, music and sometimes other sounds before releasing the final out ( or sequence) in a format suitable for screening, DVD and /or web streaming. We will do the following:
Logging involves viewing all other captured footage and deciding what will be of use in the edit digitizing or capturing is the process of transferring the logged clips to the computer.
Editing involves manipulating the clips in such a way that the message comes across most effectively. Here, music is added, captions and graphics devised possibly additional sounds recorded and added and a voice over added if required. This procedure also involves some subtle processes like grading, where the colours of the footage are tweaked to obtain a particular atmosphere or effect. In some cases visual effects can be added to enhance appeal as per the requirement of the subject.
Mastering is the preparation of the final copy of the movie in whatever format is required.
Archiving is best made in a number of formats. Because video is very space intensive it is not usually possible to archive the whole project after mastering has taken place. A digital master of the project will be taken without the source footage (which may be re-captured if absolutely necessary) and a tape master is also usually recorded.